Your Starting Point

Choosing the right niche and shaping a simple personal brand are the foundation of any successful online business. Here’s how to get started:

• Brainstorm your niche ideas
  Think about your passions, skills, or life experiences.
  Examples: hiking after 40, healthy cooking, Photography on a budget.
  ✔️ The best niches combine what you love with real audience demand.
• Build a basic brand identity
• • Pick a memorable website name
  • Write a short tagline that captures your mission
  • Choose colors + fonts that reflect your personality
    ✔️ Keep it simple—you can refine as you grow.
• Tell your story
  Position yourself as a helpful guide, not a salesperson.
  ✔️ Your personal brand story builds trust and sets you apart.
• Use the right tools & training
  Many beginners find that Wealthy Affiliate’s niche research tools and supportive community make this stage easier.
  ✔️ Their free website builder and starter training help you test ideas before you commit.

✨ By the end of this step, you’ll know exactly who you serve and how to present yourself so your audience feels at home.